Get Together

How to Build a Community With Your People

Amazon bestseller by Bailey Richardson, Kevin Huynh & Kai Elmer Sotto

 

Published by Stripe Press

 
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Watch the Get Together book trailer 🍿👇🏽

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Get Together tells the stories and reveals the insights of community building. Don’t start one without reading this book.
— Robert Wang, Founder of Instant Pot
 
 
As a leader of a social impact organization, I found Get Together to be helpful in thinking about how we could do better at building and cultivating the community around IDEO.org. I’d recommend it to anyone organizing or participating in communities, personally or professionally.
— Jocelyn Wyatt, CEO of IDEO.org
 
 
I absolutely LOVE this book! As a community builder, I have an immense appreciation for the way Kevin, Bailey and Kai broke things down.
— Claire Wasserman, Founder of Ladies Get Paid
 
 
Get Together is one of the best guides on how to not only build a strong community, but also sustain it for the long-term. I highly recommend it for anyone who’s looking to crack the code on building a community.
— Alisha Ramos, Founder of Girls' Night In
 
 
In a time of growing social isolation and disconnection from what matters most, Bailey, Kevin and Kai offer a vision for how the world could be. Read it!
— Casper ter Kuile, co-author of How We Gather Report
 
 
This book encapsulates what took me 20 years to learn at Surfrider in a 90 minute read. It provides clear guidance on how to methodically build a thriving community.
— Dr. Chad Nelsen, CEO of Surfrider Foundation
 
 
Get Together is a generous, practical and heartfelt guide to creating community in the digital age. With no jargon and no nonsense, Bailey, Kevin and Kai lay out simple, practical steps for helping people come together in meaningful and powerful ways.
— Dave Isay, Founder of StoryCorps
 
 
As the producer of the first Star Wars Celebration, I had to work with my team and Lucasfilm to build an event that was worthy of the worldwide Star Wars community. I wish I had had a book like Get Together back then—I would’ve devoured it to gain insight on building my community to give me a head start!
— Dan Madsen, Former president of the Official Star Wars Fan Club
 
 
At a time when the extremes have become the norm and acute polarisation is on the rise in every part of the world—hypercharged online—here’s a much needed roadmap to building authentic communities for good, that can ultimately outcompete the bad. This is a must-read for our times.
— Sasha Havlicek, CEO of Institute for Strategic Dialogue
 
 
Get Together is a book about our most valuable resource—people—and how to get them together. Sounds simple; but then all great ideas are.
— Craig Pearce, Co-writer of Romeo + Juliet, Moulin Rouge!, and The Great Gatsby
 

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About the book

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Although communities feel magical, they don't come together by magic.

Get Together is a guide to cultivating a community—people who come together over what they care about. Whether starting a run crew, helping online streamers connect with fans, or sparking a movement of K-12 teachers, the secret to getting people together is the same: build your community with people, not for them.

In Get Together, Bailey, Kevin, and Kai from People & Company provide stories, prompts, and principles for each stage of cultivating a passionate group of people. Every organization holds the potential to build and sustain a thriving community. Get Together shows readers how companies and customers, artist and fans, or organizers and advocates, can join forces to accomplish more together than they could have alone.

Published by Stripe Press

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Featuring diverse stories OF everyday people and orgs starting extraordinary communities:

 

WRU Crew, Female IN, Twitch, Instant Pot, CreativeMornings, Little Free Library, Official Star Wars Fan Club, Surfrider Foundation, Rose City Riveters, Hello Mr., Rapha Cycling Club, 143, TED Translators, Choir! Choir! Choir!, Edcamp, Bogleheads, Cloud Appreciation Society, Friends of Mariah and more.

 
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About the Authors 👩‍👦‍👦

Bailey Richardson, Kevin Huynh, and Kai Elmer Sotto comprise People & Company, an agency that helps organizations build communities. They’ve supported the creation and ongoing care for communities of investors, entrepreneurs, teachers, caregivers, dog-walkers, power users, runners, surfers, and more.

Bailey brings her expertise as a storyteller and researcher. She helped shape the communities around Instagram, IDEO, and Pop-Up Magazine. Kevin breathes strategy and structure. He advises dozens of grassroots communities and in the past operationalized CreativeMornings, rolling out events to 100 cities. Kai focuses on how true communities fuel growth for companies. He helped pioneer Facebook’s growth discipline and launch Instagram’s business internationally.

Photo by    Bekka Palmer

Photo by Bekka Palmer

 
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People & Company
Community building strategy

At our agency, People & Company, we coach organizations on how to cultivate vibrant communities. Clients for our workshops and advisory services range from public companies like Nike to upstart nonprofits.

Our goal: bring clarity to people who strive to bring their people together.

Learn more and get in touch! →

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